12 December 2017
On Wednesday 13 December, Kinepolis' first 4DX theatres in Brussels and Antwerp will be open to the public. The first movie that visitors will be able to experience in 4DX is 'Star Wars: The Last Jedi', newest member of the Star Wars saga, which will be released on 13 December in Belgium. Later this month, Kinepolis will also open its 4DX theatre in Madrid, the very first 4DX theatre in Spain. The opening of Kinepolis' 4DX theatre in Lomme (France) is foreseen in January 2018.
4DX raises the cinema experience to a four-dimensional level: besides watching the movie, viewers are actually part of the action. Moving seats and surrounding effects such as wind, water, scent and light - perfectly synchronised with the on-screen action - provide an unprecedented immersive, 4D movie experience that stimulates all the senses.
Specially trained 4DX editors ensure that water, wind, light and fog effects, combined with realistic motion simulations, add a new dimension to the action on screen. 4DX cinema seats are equipped with an AC Servor Motor that enables precise movements and controls the speed of movement, in sync with what is occurring on screen. Experiencing Star Wars in 4DX feels like you're in the pilot seat of a spaceship and fighting 'the Dark Side' alongside your heroes.
Each year 4DX cooperates with major Hollywood studios for the release of various movies, from action, animation and horror to fantasy. A total of 105 films were released in 4DX in 2016, including 59 Hollywood blockbusters. 4DX is available for both 2D and 3D films.
Eddy Duquenne, CEO of Kinepolis Group, said: "Kinepolis has always been a leader in introducing innovative technology that intensifies the movie experience for visitors. Cinema is all about experiencing emotions together and 4DX will further increase this. It's an additional experience that part of our visitors will appreciate. As such, 4DX fits in perfectly with the ongoing diversification of our offering, allowing us to meet the demands of various target groups."
Kinepolis Press Office
+32 (0)9 241 00 16
Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In Europe, Kinepolis Group NV has 48 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management.
Following the recent acquisition of the Canadian movie theatre group 'Landmark Cinemas', Kinepolis Group now operates 92 cinemas (42 of which it owns), with a total of 802 screens and more than 180,000 seats. Including the recently acquired Canadian organization, Kinepolis now employs 3,750 people, all committed to giving millions of visitors an unforgettable movie experience.
About CJ 4DPLEX
CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 450 Hollywood and local titles have been screened in 4DX. As of October 2017, more than 49,000 4DX seats operate in 405 auditoriums spanning 49 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. For more information, please visit www.cj4dplex.com