Kinepolis has been attaching the greatest importance to the social, ecological and cultural consequences of its business operations for many years now. The principles of Corporate Social Responsibility (CSR) have been translated into a sustainability policy that is an important guideline in the daily decision processes and the operation of the company.
In addition to the comfort of visitors and employees, the green parameters are also central concerns for both the design of new complexes and the renovation of existing ones. Kinepolis endeavors to minimize its ecological footprint in its choice of energy sources and building materials and by using spaces flexibly.
A milestone in the sustainability policy was the digitization of the projection systems, which made the chemical production of film and the transport of voluminous rolls of film redundant. Projection technology has taken a step further in the meantime and Kinepolis has completely chosen laser projection. Laser projectors ensure sublime image quality while also using 30 to 40% less energy than xenon lamp projectors. The absence of lamps also reduces the need for cooling and, of course, lamp replacement is a thing of the past.
The increasing importance of online and mobile ticket sales also reduces the ecological impact of operations. Further, various energy-saving measures have been taken, including the installation of closed popcorn warmers and advanced energy-saving techniques such as BaOPT and Optivolt.
Water consumption has been reduced, among other things by the use of taps with optical sensor, and visitors are constantly asked to presort their rubbish.
GPR certification for new cinemas
Kinepolis works towards GPR certification for all new build complexes in the Netherlands. GPR provides insight into the sustainability of real estate based on five criteria: Energy, Environment, Health, Quality of Use and Future Value. Each aspect is graded from 1 to 10 and the CO₂ emission is measured. Kinepolis Dordrecht and Kinepolis 's-Hertogenbosch earned an excellent report across the board and already have their GPR certificate.
Innovative LED car park lighting in Breda
The Kinepolis Breda car park is exclusively lit by innovative LED lighting, which use 40% less energy than regular LEDs. The lighting also has a cradle-to-cradle certificate. Uniquely, because the BB LED lightpipe is the first LED product worldwide to earn this certificate.
Application of advanced energy-saving techniques
Kinepolis has been able to reduce power consumption year after year due to the intensive monitoring and adjustment of its technical systems. kinepolis systematically measures and assesses power consumption at its cinemas and takes steps to continue to reduce consumption. As such, Kinepolis Dordrecht and 's-Hertogenbosch have been equipped with the innovative BaOPT air conditioning system and in Belgium and the Netherlands Kinepolis has been deploying Optivolt energy-saving systems.
The 'Ultimate Movie Experience' begins and ends with the people who make their contribution every day, before or behind the screens. Kinepolis therefore aims for sustainable growth by attracting, nurturing and developing talent. Kinepolis aspires to get the best out of its employees under the motto 'Plus est en nous' by enabling employees to internalize the self-learning and self-innovating corporate culture and creating a work environment that facilitates the development of talent.
Kinepolis is also conscious of its sociocultural responsibilities, with regard to both programming and facilities in its complexes. Facilitating wheelchair access and programming content that meets the wishes of cultural minorities are examples of how Kinepolis is working on integrating minorities even more. Kinepolis also supports various charities by sponsoring, patronage and benefit campaigns, or by stimulating social employment.