Mission and strategy

Kinepolis wants to offer film and culture lovers a unique experience and pursues a personalized program for various target groups. Kinepolis wants to create sustainable value for customers, employees, shareholders, partners and the community. To do so, the three pillars of its strategic model go hand in hand with sustainable enterprise.

All pillars are focused on creating the ultimate movie experience

Kinepolis wants to be the best marketer

Through intensive interaction with its visitors, Kinepolis wants to provide a customised offer that meets the wishes and needs of the public. In recent years, Kinepolis has developed a best-in-class relationship marketing strategy (based on extensive knowledge of the customer) and an active programming policy. The experience offered in the cinema is another important key to success.

Kinepolis wants to be the best cinema operator

Kinepolis is committed to ensuring its visitors enjoy a relaxing movie experience or business event in the best possible conditions. In doing this, Kinepolis pursues top technical and logistical quality to create a unique cinema experience.

Kinepolis wants to be the best real estate manager

Unlike most cinema groups, Kinepolis owns a large part of its cinema real estate. Kinepolis is committed to the optimal management, use and development of its unique real estate portfolio.


Kinepolis Group NV
Schelde 1
Moutstraat 132-146
B-9000 Gent

+32 9 241 00 00