Innovation and customer experience

Customer-focused innovation

Kinepolis sets trends and constantly invests in innovation and an optimal customer experience. In recent years this drive to innovate has led to the transformation of the cinema into a versatile multimedia centre, the latest projection and sound technologies, mobile ticketing, trend-setting events and refreshing marketing approaches.

In addition to innovations to enhance the film experience, Kinepolis also works hard to improve the pre- and post-movie experience, and constantly designs new shop and experience concepts.

Due to their innovative infrastructure Kinepolis cinemas are also ideal B2B venues for conferences, premieres and corporate events.

With regard to content, the regular movie programme is permanently supplemented by eye-catching events and alternative content, such as concerts, art, opera and ballet.

Cosy Seats

Cosy Seating

The Cosy Seating concept has been well received by customers and Kinepolis fitted many of its theatres with a couple of Cosy Seat rows. Cosy Seats are even more comfortable seats with extra-wide armrests featuring a handy tablet for drinks and snacks and a small hat stand. Cinema-goers can opt for Cosy Seats by paying a supplement on top of the regular ticket price.



With Laser ULTRA, Kinepolis is combining the unique image quality of Barco's 4K laser projector with the immersive Dolby Atmos sound system. Together, these two technologies give visitors an even more intense movie experience, a feeling that they are in the centre of the action.

Relationship marketing

As a film expert, Kinepolis is committed to providing the best possible response to the preferences of its visitors. Kinepolis wants to offer the ultimate movie experience, based on a thorough understanding of its customers – making use of an innovative digital relationship marketing system – and a tailored offering. Millions of customers receive film and event recommendations by email based on their personal preferences.

In the future Kinepolis is committed to further invest in the relationship with its customers through mobile and online services.

Active programming

The Kinepolis offering is not limited to current international blockbusters. In recent years Kinepolis has made the switch from passive to active programming. In doing so, Kinepolis selects films based on the preferences of its customers, which means they can differ according to the cinema. Kinepolis’ goal is to offer something to each of its target groups at all times during the year.

Award CineEurope

International recognition

Kinepolis's efforts in innovating the big screen experience were rewarded in 2014 with a 'Global Achievement in Exhibition' award as the world's best cinema operator and with European recognition as 'International Exhibitor of the Year' in 2017.



At the end of 2017, Kinepolis opened its first 4DX theatres. The innovative 4DX cinema technology raises the image of action-rich blockbusters to a higher level, far beyond the traditional cinema experience thanks to special effects such as moving seats that are perfectly synchronized with the on-screen action, wind, fog, rain, lightning, snow, bubbles, vibrations and scents.


Opera & art in the cinema

In recent years Kinepolis has developed an impressive alternative program of opera, ballet, theatre and art exhibitions. There are regular screenings in Belgium, France, Spain, Switzerland, the Netherlands and Luxembourg, in association with partners such as the MET, the Royal Opera House and the Bolshoi. 


Kinepolis Group NV
Schelde 1
Moutstraat 132-146
B-9000 Gent

+32 9 241 00 00