Kinepolis Group takes the lead with Passbook

| General

Kinepolis announces today that it will issue its cinema tickets through Passbook, Apple's mobile wallet app, which will be launched on the 19th of September. Passbook is part of iOS6, the new version of Apple's mobile operating system.

Apple iPhone users in Belgium, France and Spain can use Passbook as soon as it's launched when visiting their favourite Kinepolis cinema theatres.

In so doing Kinepolis once again takes the lead in the international cinema industry when it comes to innovation.

Passbook is an Apple initiative and allows users to digitally store all their tickets, membership cards, customer loyalty cards and discount vouchers with one app in one place on their iPhone.

After a transaction via kinepolis.be (Belgium), kinepolis.fr (France) or kinepolis.es (Spain) you store your ticket in Passbook by simply clicking the link in the confirmation e-mail. Before your cinema visit you call up the digital barcode in Passbook and scan it to get into the cinema theatre. Passbook is time and place sensitive, meaning tickets will automatically appear at the appropriate time and place. You will no longer have to look for your ticket. 

Smartphone users no longer need a paper purchase confirmation to visit Kinepolis. They already receive an image file with a barcode in their mailbox. Now iPhone iOS6 users can also call up their ticket in Passbook.

Issuing Kinepolis tickets with the Passbook app is a logical step forward in the evolution from online ticketing to mobile ticketing. Soon you will also be able to purchase cinema tickets with a mobile device such as a tablet or a smartphone.

Earlier this year Kinepolis also launched its renewed website, as well as introducing several personalised iPhone, iPad and Android apps and a newsletter which presents films fans their preferred films and events in function of their favourite genre, actor, director, country of origin and other criteria.

About Kinepolis

Kinepolis Group NV was formed in 1997 as a result of the merger of two family cinema groups and was listed on the stock exchange in 1998.

Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. Kinepolis Group NV has 48 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management. 2,300 employees are committed each day to providing millions of cinema visitors an unforgettable movie experience.

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Contact

A. Van Troos,
Corporate
Communication Manager

Kinepolis Group nv
Schelde 1
Moutstraat 132-146
B - 9000 Gent

E: pressoffice@kinepolis.com
T: +32 9 241 00 16

Contact

Kinepolis Group NV
Schelde 1
Moutstraat 132-146
B-9000 Gent

info@kinepolis.com
+32 9 241 00 00