Kinepolis creates immersive ‘Jurassic World: Rebirth’ ScreenX experience in Brussels, Metz and Madrid
2 July 2025
What if going to the movies felt like stepping straight into Jurassic World? That’s exactly what Kinepolis intends to deliver with its latest cinematic adventure: a fully themed ‘Jurassic World: Rebirth’ ScreenX auditorium, launching exclusively at Kinepolis Brussels (BE), Saint-Julien-lès-Metz (FR) and Madrid Ciudad de la Imagen (ES) from July 2nd (July 4th in France).
In partnership with Universal Pictures International and CJ 4DPLEX, Kinepolis is transforming its flagship ScreenX auditoriums into Jurassic’s remote and forbidden island, complete with dramatic equatorial habitats, immersive ambient soundscapes, atmospheric lighting and of course… dinosaurs.
From the lobby to the screen, everything is designed to pull fans into the thrilling summer blockbuster. The experience is elevated even further thanks to ScreenX technology, providing moviegoers with a 270° viewing experience by extending scenes to the side walls, immersing audiences in the big screen action and blurring the line between screen and reality.
“At Kinepolis, we don’t just screen movies, we build worlds,” says Eric Meyniel, Chief Box Office Officer at Kinepolis Group. “With ‘Jurassic World: Rebirth’, the immersion begins long before the opening credits. By transforming our ScreenX auditorium into a fully themed environment, we’re pushing the boundaries of cinema. It’s more than watching a movie – it’s stepping into one.”
This activation marks the very first time a ScreenX auditorium has been fully transformed thematically for a single film. The launch follows the success of Kinepolis’ Minecraft 4DX auditorium in Antwerp (BE) earlier this year and underscores the brand’s commitment to immersive cinema.
“The Jurassic franchise is one of the most well-loved and iconic film series and we can’t wait for audiences to enjoy this epic new chapter at Kinepolis in this immersive ScreenX experience,” says Caroline Payne for Universal Pictures International.
“CJ 4DPLEX is pleased to partner once again with Kinepolis and Universal Pictures International for the release of ‘Jurassic World: Rebirth’. Presented in the cutting-edge ScreenX format, viewers will be fully immersed in the world of Jurassic and will experience thrilling visuals that redefine the boundaries of conventional moviegoing,” adds Bobbie Andrews, Managing Director EMEA, CJ 4DPLEX.
Download pictures here.
About Jurassic World: Rebirth
A new era is born. Anchored by iconic action superstar Scarlett Johansson, Emmy and SAG nominee Jonathan Bailey and two-time Oscar® winner Mahershala Ali, this action-packed new chapter sees an extraction team race to the most dangerous place on Earth, an island research facility for the original Jurassic Park, inhabited by the worst of the worst that were left behind. The three most colossal creatures across land, sea and air within that tropical biosphere hold, in their DNA, the key to a drug that will bring miraculous life-saving benefits to humankind.
Directed by dynamic visualist Gareth Edwards from a script by original Jurassic Park screenwriter David Koepp. The film is executive produced by Steven Spielberg, Denis L. Stewart and Jim Spencer.
Contact
Kinepolis Press Office
+32 (0)9 241 00 16
pressoffice@kinepolis.com
About Kinepolis
Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management.
In Europe, Kinepolis Group NV has 64 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. Since the acquisition of Canadian movie theatre group Landmark Cinemas and American movie theatre group MJR Theatres, Kinepolis also operates 36 cinemas in Canada and 10 in the US.
In total, Kinepolis Group currently operates 110 cinemas worldwide, with a total of 1,144 screens and more than 200,000 seats. Kinepolis’ employees are all committed to giving millions of visitors an unforgettable movie experience. More information on www.kinepolis.com/corporate.
