In connection with the release of Peter Jackson's 'The Hobbit: An Unexpected Journey', Kinepolis is bringing out the 3D version of the movie in High Frame-Rate (HFR), the cinematographic innovation par excellence. Director Jackson and early adopters - such as Kinepolis - can present thereby 'The Hobbit' exactly as Jackson imagined it.
HFR is the latest cinematographic format, in which an higher rate of images is projected per second. The flawless and ultra-smooth 3D film resulting from this ensures a hyper-realistic, more intense movie experience.
For 'The Hobbit' trilogy, the first part of which will be seen on the large screen on 12 December, Peter Jackson worked with specially-designed digital cameras. These cameras were able to record no less than 48 frames per second (or 48fps), which is twice the speed we have known since the twenties (24 images per second, or 24fps).
Kinepolis is one of the select group of cinemas worldwide that is able and entitled to show the HFR format, and, for this purpose, is specially equipping its projection systems in Belgium, France, Spain and Switzerland.
From today onwards, a trailer will be running in the cinemas to inform the general public about HFR technology. This will enable movie enthusiasts to consciously opt to either see 'The Hobbit' in 3D HFR, in the current 3D format or in the traditional 2D format.
View the info trailer: http://youtu.be/peDbukMkyb0
Kinepolis Group HFR cinemas
Belgium: Kinepolis Brussels, Antwerp, Ghent, Hasselt, Braine-l'Alleud, Liège and Kortrijk
Presales as from today
France: All cinemas
Presales as from 24/11
Spain: All cinemas
Presales as from 23/11
Switzerland
More information: kinepolis.com
'The Hobbit' by Kinepolis: 48 frames per second from 12/12/12 onwards
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General
About Kinepolis
Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management.
In Europe, Kinepolis Group NV has 64 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. Since the acquisition of Canadian movie theatre group Landmark Cinemas and American movie theatre group MJR Theatres, Kinepolis also operates 36 cinemas in Canada and 10 in the US.
In total, Kinepolis Group currently operates 110 cinemas worldwide, with a total of 1,144 screens and more than 200,000 seats. Kinepolis’ employees are all committed to giving millions of visitors an unforgettable movie experience. More information on www.kinepolis.com/corporate.
Contact
A. Van Troos,
Corporate
Communication Manager
Kinepolis Group nv
The Office I
Moutstraat 132-146
B - 9000 Gent