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REAL ESTATE
Real Estate is a separate business unit tasked with
coordinating the Group’s property management
and utilization. Kinepolis owns the vast majority of
its real estate, a situation that sets it apart from
many other cinema operators. At year’s end 2014
Kinepolis had a portfolio of 35 complexes, compris-
ing 398 screens and 99 506 seats. Over 57 000 m²
is let to third parties. Footfall at these businesses
(mostly shops and cafes) is often generated by the
attraction of the Kinepolis complex.
In July 2014 Kinepolis opened “The Magic Forest” at
Kinepolis Madrid (Spain). “The Magic Forest” is an
indoor playground covering 1 000 m². Up to 350
children can enjoy a magical play experience, with
or without a film. In the meantime, parents and
childminders can go to the film or relax with
something to eat or drink in “The Magic Forest
Lounge”, which seats 300. “The Magic Forest” is
also the ideal venue for birthday parties with
animation.
The opening of the “Leonidas Chocolates Café” in
Kinepolis Antwerp (Belgium) in February 2015 is
another recent realization.
In the summer of 2014 Kinepolis acquired the
premises in Galerie Toison d’Or (Avenue de la
Toison d'Or 8) in Brussels (Belgium), which are
leased to UGC. The purchase of the building, which
is at a top location that is now being developed, is
a great opportunity for Kinepolis that fits in with its
real estate strategy. Through the aforementioned
transaction Kinepolis takes the place of the seller
(former real estate owner) and takes on its rights
and obligations. That means that Kinepolis does
not acquire any control over the operation of the
cinema.
“The Magic Forest” in Madrid (ES)
17
KINEPOLIS GROUP
ANNUAL REPORT 2014
02 / ANNUAL SUMMARY