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3D cross section of Kinepolis Dordrecht (NL)
The interiors and furbishing will be paid for by
Kinepolis alone. Once it is operating at full speed,
around 500 000 visitors per year are expected.
GREEN STAR, OUR SUSTAINABLE
BUSINESS PROJECT
Within a broader social context, Kinepolis prior-
itizes the potential ecological, cultural or social
consequences of its operations. As a sustainable
enterprise, the Group is committed to taking its
overall social role and the potential impact on all
stakeholders seriously. The Kinepolis sustainable
business project is known as “Green Star”.
Green Star, in all its facets, carries increasing
weight in the daily decision processes and opera-
tional management.
When designing or renovating cinema complexes,
Kinepolis monitors not only the comfort of all social
target groups but also the green character of its
buildings. Kinepolis does this through construction
materials and applications that limit the ecological
footprint.
A unique film experience is not possible without a
unique employee experience: as an employer,
Kinepolis wants to get the best out of every
employee. For the development of Green Star, the
interaction with employees is essential.
A milestone in the sustainability policy was the
digitization of the projection systems, which made
the chemical production of film and the transport
of voluminous rolls of film superfluous. The
breakthrough in online transactions also results in
greener operations, now that Smartphone users
are able to retrieve their tickets digitally. Various
measures have helped drive down the consump-
tion of electricity and gas. Waste flows and water
consumption are reduced and better channelled.
All social target groups get constant attention in
cinema programming and conceptualization.
Kinepolis expresses its social engagement in its
film programming and through various social
projects.
Under Green Star, in 2014 Kinepolis worked on a
new waste sorting program and participated once
again in the worldwide “Safer Internet Day” project
and “Wings for Life” for paraplegia research. Social
comfort and ecology were given particular
attention in the design phase of the new-build
projects in the Netherlands and France and
renovation projects in various countries.
Kinepolis Breda (NL)
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KINEPOLIS GROUP
ANNUAL REPORT 2014
02 / ANNUAL SUMMARY