Kinepolis Annual Report 2014

Rio 2 (2014)

Lucy (2014)

The Hobbit: The Battle of

the Five Armies (2014)

The Hunger Games:

Mockingjay – part 1 (2014)

This was largely offset by France’s lower share in

total box office revenue and the addition of the

Netherlands, where box office revenue per visitor

is higher than the Group’s average.

Box office revenue rose less sharply than the

visitor number, due to the above. Kinepolis

welcomed 19.7 million visitors in 2014, a rise of

8.0% compared to 2013.

The increase in the number of visitors was, among

other things, due to the mild winter weather and

the good international and local film offer in the

first quarter. In France and Spain local films

continued to be successful in the second quarter.

Spanish visitor number was also positively

impacted by the acquisition of two cinemas in

Alicante and Madrid in April and June. The fine

summer weather in Belgium and France had a

negative impact on the visitor number, as did the

World Cup Football in June, which caused many

distributors to delay their biggest films. The visitor

number increased as from the third quarter with

the addition of the Netherlands to the existing

portfolio of cinemas and good local films in Spain.

The warm autumn, however, resulted in fewer

visitors in Belgium and France.

The top 5 films in 2014 were “The Hobbit: The

Battle of the Five Armies”, “The Hunger Games:

Mockingjay – part 1”, “Qu’est-ce qu’on a fait au Bon

Dieu?”, “Lucy” and “Dawn of the Planet of the

Apes”.

The most successful local films were: “Qu’est-ce

qu’on a fait au Bon Dieu?” and “Supercondriaque”

in France and “Ocho Apellidos Vascos”, “El Nino”

and “Torrente 5” in Spain. “FC De Kampioenen” and

“K3 Dierenhotel” were the Flemish films that

attracted most visitors in 2014.

2015 opened strongly with “Fifty Shades of Grey”.

Other hits in the making in 2015 are “Insurgent”,

“Fast and Furious 7”, “Avengers: Age of Ultron”,

“Jurassic World”, “Minions”, “The Fantastic Four”,

“James Bond – Spectre”, “The Hunger Games:

Mockingjay – part 2” and “Star Wars: Episode VII

– The Force Awakens”. The program is enriched with

various local productions, such as the Flemish films

“FC De Kampioenen 2”, “Safety First” and “Belgica”,

the Dutch films “Michiel De Ruyter”, “Bloed, Zweet

en Tranen” and “De Toppers, Lost in Vegas”, the

French films “Bis”, “Babysitting 2” and “Belle et

Sébastien: l’Aventure Continue”, and the Spanish

films “Ahora O Nunca” and “Regression”. Live opera

and ballet are supplemented with “Art in the

Cinema”.

In-theatre sales

(ITS) increased by 7.7% to € 55.9

million, due to the expansion in the Netherlands and

in Spain, as well as higher sales in France. ITS per

visitor were stable (-0.3%). “Cine Miercoles” in Spain

and “Action Jeunes” in France also had an impact

here, as these campaigns attract a different type of

visitors who consume less. The acquisition of two

cinemas in Spain, where ITS per visitor are lower

than the Group’s average, also had a negative effect

on revenue per visitor. However, this was largely

offset by the addition of the Netherlands, where ITS

per visitor are higher then the Group’s average.

Business-to-business

(B2B) revenue decreased by

0.8% to € 38.6 million. This was primarily due to the

low revenue from screen advertising in Belgium and

France, and fewer corporate events. Due to the

World Cup Football, advertising budgets were spent

differently. The screen advertising activity was also

Kinepolis welcomed

19.7 million visitors

in 2014, a rise of 8.0%

compared to 2013.

KINEPOLIS GROUP

ANNUAL REPORT 2014

03 / MANAGEMENT REPORT