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The top 5 of 2016 were
‘Finding Dory’, ‘Fantastic Beasts
and Where to Find Them’, ‘The Jungle
Book’, ‘The Revenant’ and ‘Rogue One:
A Star Wars Story’. The most
successful local films were ‘Safety
First’ and ‘De Premier’ in Belgium,
‘Les Tuche 2’ and ‘Radin’ in France,
‘Soof 2’ and ‘Rokjesdag’ in the Netherlands and
‘A Monster Calls’ and ‘Palmeras en la Nieve’ in Spain.
In-theatre sales
increased by 9.6% due to the
higher visitor numbers and the stronger ITS
revenue per visitor (+1.9%). Besides the positive
impact of price optimizations, there was a rise in
the number of products bought per visitor in all
countries and a relative increase in the number of
shop visitors in Belgium and the Netherlands. The
rise was tempered by the lower share of Belgium
and the higher share of France in the country mix.
The Netherlands posted a slight fall due to the
addition of Utopolis and ITS revenue per visitor
also fell in France due to the integration of the
acquired cinemas in Longwy and Rouen.
B2B revenue
rose by 9.5% due to the expansion,
increased sales of cinema vouchers to businesses
and a rise in the revenue from screen advertising
(+9.2%). Screen advertising posted growth in all
countries, due among other things to the expan-
sion, except in Belgium where revenue from screen
advertising fell sharply.
Real estate revenue
rose by 11.9% (at fixed
exchange rates) thanks to higher revenue from
concessions operated by the company, a higher
occupancy rate, a higher variable rent in Poland
and, lastly, the expansion, particularly because of
the addition of Utopolis.
Total revenue in 2016
was € 324.9 million,
an increase of 7.7%
compared with 2015.
The revenue of
Kinepolis Film Distribution (KFD)
rose by 38,0% thanks to a good first quarter,
which included ‘Safety First’ and ‘Achter de Wolken’,
a strong autumn thanks to the local hits
‘De Premier’ and ‘De Buurtpolitie’, and the success
of ‘Bad Moms’ and ‘Mechanic 2: Resurrection’.
Brightfish
generated 12.8% less revenue, prima-
rily due to the further reduction in revenue from
national screen advertising in Belgium, as a
consequence of the European football champi-
onship and continued strong competition from TV
and online advertising. The number of advertisers
rose slightly, but the budget per campaign declined.
REBITDA
Current EBITDA (REBITDA) rose by 4.0% to
€ 94.6 million and the REBITDA margin decreased
from 30.2% to 29.1%. The changed country mix,
with a lower share for Belgium, the ongoing process
of integrating acquired cinemas and higher costs
related to organizational changes due to the
expansion meant that it grew less strongly than
the visitor numbers.
REBITDA per visitor fell by 3.3% to € 3.97, due to
the changed country mix and the addition of
Luxembourg. REBITDA per visitor rose in all other
countries except in France, due to the addition of
acquired cinemas in Rouen and Longwy.
Achter de Wolken
Safety First
De Buurtpolitie
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KINEPOLIS GROUP
ANNUAL REPORT 2016
03 / MANAGEMENT REPORT