Kinepolis Annual Report 2016

Organization and strategy

Kinepolis wants to offer film and culture lovers a

unique experience and pursues a personalized

program for various target groups. Kinepolis wants

to create sustainable value for customers, employ-

ees, shareholders, partners and the community. The

three pillars of its strategic model go hand in hand

with sustainable enterprise.

KINEPOLIS WANTS TO BE

THE BEST MARKETER

Kinepolis is committed to meeting

the needs and wants of the

audience as much as possible through intensive

interaction with its visitors and tailored content.

Kinepolis is committed to positioning itself as the

best marketer by responding to the expectations of

various target groups.

KINEPOLIS WANTS TO BE

THE BEST CINEMA OPERATOR

Kinepolis is committed to giving

visitors unique entertainment and

business experiences in the best possible condi-

tions. In doing so, Kinepolis pursues top technical

and logistical quality to create a unique cinema

experience.

KINEPOLIS WANTS TO BE THE

BEST REAL ESTATE MANAGER

Kinepolis is committed to manag-

ing, using and developing its

unique real estate portfolio optimally.

Our mission

and strategy

02 / ANNUAL SUMMARY

KINEPOLIS GROUP

ANNUAL REPORT 2016